Consumer Insight Researcher| Big Mama's Famous Truth Shop
My mission is to assist brands in being sustainable & ethical, by providing consumer insight based on African wisdom, down-to-earth honesty & empathy, connected with a uniquely collective ‘ubuntu’ approach, that blurs the lines between qualitative/quantitative research techniques!
Shirley Fodor
Legal Advisor
Fifteen years diverse commercial legal experience including FMCG, Pharmaceutical, Medical & Mining; Crazy cat woman in training
Consumer and Trade Insights, in-situ qualitative research, focus groups & immersions
Andrew, ignited his career in Unilever, before becoming an entrepreneur. He provides 17 years experience in marketing strategy & consumer insights, in a wide range of industries, from FMCG to financial services & telecommunications. He’s continuously mistaken as Victor Matfield in Pretoria!
Although Ndu qualified as an engineer, his career began in Group Africa, moving to Primedia Face to Face, EXP momentum and later Ingwe Communications: he’s a research & immersion expert, covering Africa: including South Africa, Ghana, Malawi! He has earned being called “A SUPER”, making nothing from something, a combination of vintage & modern swag, opening closed doors & getting people to talk!
Sandra Viera & Carol Stewart
Consumer Research
Curiosity Matters! Consumer advocates & passionate researchers getting to the heart of what matters, and the insight to what drives and motivates consumers!